Launch Stats
Pop in your latest numbers whenever you check them.
Edit Goals
Launch Timeline
Your Tasks
Things I need from you, set after our Prep Call. Tick them off as you go. Overdue tasks pause the matching tech layer.
Tech Progress
The 9 layers of your launch tech. I update these as I build and test.
Launch Extras
Setups unique to this launch, each with its own checklist.
Launch Details
The basics of this launch. Your goals live with your Launch Stats on Home.
The Basics
Setup Checks Admin only
Conversion Event
What's New This Launch
This tells me what to update in your existing setup.
Live Calls
Every call that needs to be scheduled for this launch. I'll set each one up and add it to your calendar.
Links + Access
The tools I need access to, and every link for this launch in one place.
Tool Access
Links
Already have pages, tags or workflows from a past launch? Add them so I can reuse them.
Copy
Add your copy (or a link to the doc) and set it to Ready for Setup when it's final. Mark anything that changes each launch with [UPDATE].
Emails
Your emails, grouped by sequence. If an email is already set up from a past launch, tell me where it lives so I can update it instead of rebuilding it. Not sure? Leave it on Not Sure. Set each email to Ready for Setup when the copy is final.
Automations
Tell me what you already have running so I can reuse it where we can. Not sure? Leave it on Not Sure and we'll go through it on our Prep Call.
Launch Notes
Things to remember, things that tripped you up, anything worth catching mid-launch while it's fresh.
Launch Debrief
Fill this in after cart closes. The answers here make your next launch better.
Your Launch Archive
Your page copy and your emails, each in their own tidy Google Doc, ready to reuse next time.
Actual Results vs Goals
Pulled from your Launch Stats automatically.
Book Your Launch Debrief Call
We'll walk through what worked, what broke and what to set up differently, so your next launch starts from data instead of a blank page.
Book Your Debrief Call